Waikiki Beach Services (WBS) has been in operation on Waikiki Beach since 1955, offering surf lessons, outrigger canoe rides, and beach rentals to visitors and locals alike. The WBS founding mission was to deliver memorable ocean experiences to its guests through interaction with its skilled watermen, the Waikiki Beachboys. While the beach around us has changed over the years, the purpose and mission of Waikiki Beach Services has remained the same: 1. Share our love and expertise of the Hawaiian arts of surfing and canoe surfing. 2. Perpetuate the legacy of the Waikiki Beachboy. 3. Continue to act as stewards of our beloved Waikiki Beach.