Jeep Beach has become one of the largest Jeep specific events in the country, attracting tens of thousands of participants and hundreds of vendors from across the globe. Jeep enthusiasts gather in April each year to check out the industries newest products from over 200 vendors at The Daytona International Speedway. Jeep Beach also hosts official events throughout the week in Daytona Beach, The World’s Most Famous Beach. Since 2012, Jeep Beach has donated over $1.2 million to local charities through the event’s week-long fund-raising efforts. All proceeds raised are distributed to charities throughout central Florida counties. On October 13th, 2017, Jeep Beach re-structured releasing all ties and affiliations with any particular clubs or entities to become Jeep Beach Inc., a 501c3 Charity was founded to continue fund-raising efforts. Jeep Beach Inc. now operates under the governance of a 5-member executive board. Jeep Beach Inc.’s new structure allows the event to provide better experiences for the vendors and participants, and strives for growth and expansion each year.