Welcome to Precision Direct Marketing – established in 1995 to provide database marketing and direct marketing services to the manufacturers and service companies in the healthcare sector. Initially specialising in the OTC sector, Precision has developed a comprehensive range of services spanning the Rx, OTC, Optical and Dental markets. Working directly with product management groups, or alongside an agency, Precision can provide strategic input on targeting, channel selection and compelling, cost-effective techniques to generate above target responses and results.