Now part of Verve Group consumer-first advertising suite, TVSMILES is on a mission to get the most out of advertisements and turn viewers into customers again. The app combines ads, games and an extensive mobile loyalty program in a unique way. Instead of simply showing ungainly ads that aren’t adapted to mobile, TVSMILES stages ads as a trivia game and rewards users for engaging with Smiles, the official in-app currency. The users can then redeem the Smiles for cool products and vouchers. The concept has been warmly accepted by its users – success by facts: • More than two million registrations in Germany & the UK • More than 150,000 5 star ratings • 20 million video views per month • 400 million ad impressions per month • National awards: made-in-de award (22nd May 2014), Gruenderszene award (6th August 2014) and the webinale award (9th June 2015) TVSMILES is a fast and direct advertising channel to reach Generation Y’s who are more and more withdrawing from classic advertising. The TVSMILES user is a mobile-first user. Not to mention the fact that ad blockers usually shield this target group. Generation Y’s simply ask the question: “What’s in it for me?” and here is the answer: With gamification and an appealing rewards program, TVSMILES brings advertisements back to this user. Join the success story!