Finally, stylish insoles for women who love their shoes! We were frustrated by what was on the market - they were all so ugly and chunky and often just plain old didn't work. So we went back to school and started from scratch. The end result is Alice Bow insoles. Made in London with love from Italian leather and long lasting padding that keeps it's bounce. Just enough to keep you comfy, without taking up too much space in your shoes. When Vanity Fair reported that the Duchess of Cambridge was a fan of the brand, we went global literally overnight. Since then, we have shipped 80,000+ pairs of insoles to 76 countries around the world. Stockists include Illum (Copenhagen), La Rinascente (Milan & Rome) and Le Bon Marche (Paris).