THE WHO: Ari's Thread supports SMBs, entrepreneurs, and non-profits who already have or want to establish a strong personal brand, particularly (but not only) using online marketing channels. THE WHAT: We offer Personal Branding Photography services in the form of single sessions or yearly subscriptions (typically 4 shoots per year). All our packages include strategy sessions before and between photoshoots, to discuss what photos you need to support your business and marketing goals, suitable locations, clothing, what editing style matches your brand, how to make the best use of your images once they are delivered to you, etc. THE HOW: Ari spends a great amount of time & effort getting to know each client and their business to provide the best level of service and deliver photos that truly connect with your customers. As well as creating connections with your customers, we help you create connections and partnerships with other companies where this may be of mutual benefit. THE WHY: The ultimate goal for Ari's Thread and clients and partners is to achieve a positive impact in the world. BACKGROUND STORY: Ari's Thread was founded in 2017 by Arianna Cagli, a marketing professional with 10 years digital marketing experience in large corporates and a lifelong passion for photography, as a result of her involvement with a tiny animal rescue organisation called RANA. "After adopting a cat from RANA in 2015, I had the opportunity to go on a volunteer holiday with them to Tunisia in 2016. While there, I offered to photograph as many animals as possible. My photos were so successful at raising funds and attracting adopters that I became RANA's photographer and creative consultant, going on more trips with them and adding videos into the mix. Not only did this beautifully demonstrate the power of photos and videos as marketing tools, but it also sparked in me a desire to replicate this success in other areas. So in 2017, I started Ari's Thread."