James Upton has always had a deep passion for Ferrari ever since his father gave him a little toy Ferrari Testarossa as a child which he keeps in his office to this very day. They have been a long standing inspiration for him as beautiful works of art coupled with incredible mind-bending F1 technology. James often refers to Ferraris as ''time machines' as they are created with such artistry, technology and passion for sophisticated and timeless design. For him, this goes so much deeper than just beautiful cars; they are made by some of the most talented people on the entire planet and he is very proud to consider himself part of this exclusive, 'Ferrari Family'. It is not just a company, it is an international family of some of the most engaging, like-minded and successful people he has ever had the great pleasure of meeting anywhere in the world. And when you begin to discover the amazing depth of history and elegance of Ferrari, and the lifesstyle they provide to their 'Ferraristas' and top collectors, it is no wonder they are the most recognizable brand in the world.