Founded in 1918 by George Schaerer, Mido is a swiss watchmaker now located in Le Locle, in the Swiss Jura Mountains. The name of Mido comes from “Yo Mido” in Spanish, which means, “I measure.” Combing innovation, aesthetics and functionality is at the center of Mido’s philosophy. The objective is to produce timepieces with high-quality materials, high-precision movements and an exceptional water-resistance. Mido is available in 70 countries and has more than 2’700 retailers all around the world. Mido is part of the Swatch Group, the world leader in the watchmaking industry.