SME MaXX is a B2B group buying platform which provides Fintech, Insuretech & HRtech solutions to SMEs and their employees. SME MaXX is a one stop shop for SME success. We provide solutions to the most common challenges faced by small and medium sized businesses (SMEs). We get SMEs a better deal on all purchases and provide access to services that enhance productivity and business success. We maximize the success potential of SMEs by enhancing employee effectiveness, providing technology solutions, saving costs and time, while connecting them with a ecosystem of partners who can contribute to their success. We have developed a unique (patent pending), IT tool that allows us to rightly identify the challenges that constrain the growth of SMEs and roll out solutions to overcome them. We believe that with the use of this tool we will be able to significantly increase the success rate and growth of SMEs in the country and thereby contribute to the growth of the national economy. We offer a direct channel for companies to connect with the 50 million SMEs in India as well the hundreds of millions of owners, directors and employees associated with the SME community. Our platform offers an efficient and cost effective way for marketing teams to educate, promote and sell their products. SME MaXX annual awards identify, recognize and reward SMEs that have shown a winning spark and through their unique process help them build on their strengths and overcome their challenges.