Put simply, NFTs are about enabling an open ecosystem where users collect collectibles, rewards, and vouchers to create a direct relationship between brands, events, and fans that is compliant with the GDPR, highly relevant to all parties involved, and durable in a way that is not currently achieved in marketing. kollektor.io is the enabler for the fast-growing digital asset economy: we make it possible to sell digital assets directly on social media. With UX making NFTs accessible to everyone (no crypto needed), fans/consumers can collect NFTs on their mobile, and engage and support their fav brand or creator. The creator economy is growing with lightning speed. Mostly, though, platforms benefit. Millions of small artist have built a loyal fanbase, but struggle to monetize, selling prints and t-shirts instead. NFTs are disrupting how digital assets change ownership, how fans engage and collect memories – for superstars and Superbrands. The real disruption will be when NFTs become a commodity and enable everyone to participate. What's missing is a 1-click sales funnel simple enough for every fan to use, and a pricing that is affordable for every artist. That is kollektor.io.