WiDEYE UK-BASED ETHICAL HEALTH & BEAUTY BY THE SEA. Natural face & body products without the use of SLS, synthetic dyes or fragrances 🌳 Single use plastic container free. With our roots firmly planted at the beach, the WiDEYE dream was born in Rye when we opened our first UK store and production unit in 2015. Being close to the sea is essential for us and our dream is to open more stores in brilliant, British coastal locations to spread the love of WiDEYE. This dream started to become a reality in 2018 when the opportunity to open stores in Bournemouth and Brighton came around. Our locations reflect our passion for an active lifestyle and the environment. Each place is wildly popular for watersports and each natural environment carries endless inspiration for our products.