Purpose: Vibrant commerce is the key to building the community we are all proud to call home. Mission: To provide the tools and to create the environment for Hobbs-area businesses to thrive. Strategy: Policy, Advocacy, Member Education and Cooperative Marketing Motto: Promoting Commerce. Promoting Community. Promoting Character. Vision: To be a chamber of commerce that others want to emulate. Values: Six Pillars of Character (CHARACTER COUNTS!) -- Trustworthiness, Respect, Responsibility, Fairness, Caring, Citizenship