Ella Bing is a Tampa, Florida, family owned business specializing in both cloth and wood bow ties as well as other male fashion and lifestyle accessories.. The company was founded after the loss of a brother and son, Matthew Kraus. The Kraus family honors Matthew's spirit, infectious personality and love of fashion with handmade custom bow ties, much like Matthew himself would have worn. Matthew lives on in timeless style via Ella Bing and his family. The work is centered around quality, presentation, attention to detail and customer service. In an effort to raise awareness Ella Bing proudly donates 10% of every sale to the Crisis Center of Tampa Bay. While they realize that a bow tie might not save a life, they hope that it can at least help someone in need.