WHYTT MAGAZINE (pronounced 'White') was born from our editor’s desire to push herself to try new things. Why try exactly? Too often when we think of luxury, we think of world’s outside of our own grasp. Why does luxury just have to be about thresholds? When does it become more? It becomes more when we realise we have every right to try new things. When it is no longer just about the ownership – when it finally becomes a part of the experience of your life. WHYTT Magazine is a luxury lifestyle magazine for the parvenu*. We understand that luxury transcends beyond the price attached and we want to share luxury with our readers from a new perspective. Focusing on emerging luxury alongside established brands, WHYTT Magazine will continue to harvest the diversity of talent across the globe, straight to our readers across both print and digital platforms.