At our core, we are behavioral economists and predictive analytics experts. We are concerned with what causes consumer behavior and how we can use that understanding to increase our clients’ top-line revenue. We exist to help companies and brands excel in the digital space by building successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses. We focus on increasing top-line revenue by discovering, then proving, the factors that cause purchase behavior. We turn that knowledge into actionable, business-building ideas, products, messages, and marketing plans through our proprietary methodology which leads to proven growth. 221b Digital bring extensive ethnographic discovery experience (more than 10,000 in-home and in-store interviews), proven innovation expertise (more than $2B of current annual sales from projects to-date), best-in-class analytics capability (predictive modeling with variance in the +/-9% range, 80% of the time) and proven digital execution of these strategies.