Bonk is for everyone who feels connected to the sport of cycling. From commuter to professional cyclist, everyone can participate. "With Bonk, I want to make cycling cool again. I want to show that cycling is more than Sunday cyclists with a beer gut. We try to bring people together on and off the bike." - Astrid, Founder What does Bonk mean? It is a term in the cycling world, it means 'hitting the wall'. Our logo reflects the term.