SWOT RESEARCH was established in 2004, as the first agency in Macedonia with an expertise for providing service quality research through the method of Mystery Shopping. Since May 1st 2005, SWOT RESEARCH is a member of the International Mystery Shopping Association MSPA and a signee of the professional standards principles and ethical conduct, established by MSPA. As of 2010, based on its strong professional background and record, SWOT RESEARCH is a part in the World Research Organization ESOMAR, abiding by the ICC/ESOMAR International Code on Market and Social Research.