Launched in 2005, The Lucre Group is a multi-award-winning Top 100 UK PR agency which specialises in meaningful conversations through the media, social platforms and the creation of shareable content. We're experts in four sectors: Home & Lifestyle, Travel & Leisure, Food & Drink, Tech & The City. Under The Lucre Group we have two businesses working in harmony to create compelling integrated communications; Lucre – Search Savvy PR and RICH – Content that moves you. Both are underpinned and driven by our Insights and Ideas hub, enabling us to deliver fresh, relevant creativity and allowing us to stay one step ahead. We have offices in London and Leeds, in addition to our own international network of independent agency partners, L’Attitude, with whom we regularly work on both content and PR campaigns.