3x3 basketball is the next big thing in sports, and we are the nation's first professional 3-on-3 basketball league: 3BALL USA. With this innovative game's speed, intensity, compact footprint, and natural fit for mobile consumption, we plan to build a highly profitable content-driven sports property. We will introduce 3BALL USA to our audience by staging disruptive experiential events in high-traffic locations and live streaming games on major digital platforms. Our goal is to move the global 3x3 movement forward and to build the world's leading professional 3-on-3 basketball league. Our product is designed for digital content while targeting Millennials and Gen Z. Games will be streamed and accessible on any mobile device. Additionally, these fast-paced games have 67% more action and are 85% shorter than other basketball games -- perfect for capturing and keeping fans' attention. A majority of 3BALL players will consist of recent Division 1 college basketball stars, overseas players, and local standouts from local markets. Players will be selected based on the collegiate and professional body of work, skill sets, and fit for the 3x3 game. This fast-paced game is played using unique FIBA rules including: live ball after made baskets, no intermissions, no coaches, in a first-to-21-points race.