Inignition believes in the balance of thinking. Merging creativity with engineering is pivotal to succeed in the world today. Tapping both right and left brain thinking empowers us to leverage user behavior and technology to deliver a truly beneficial product or business. Decisions are key! Machine learning and quantum computing enable humans to track more behaviors and process data quicker — enabling faster and more accurate decisions. All the analytics in the world are meaningless until a choice is made. Human-centered empathy and design thinking has powers the iterative process of rapid prototyping. Designers transport themselves into user' perspective to build, share and receive feedback at a blazing speed. However, just b/c we can build it, doesn't mean we should. Failing quickly only works, if failing is unacceptable. The task of making the world a better place is where innovation and capitalism meet. Inignition is here to work with you and your team to achieve that sooner!