We believe excellent credit customers deserve innovative products and outstanding customer experiences yet we believe both are sorely lacking in today's lending environment of commodity products and undifferentiated customer service. Our founders intend to change that, Again. Previously, they founded PeopleFirst.com which became the nation's largest online auto finance company and forever raised the bar in this country for direct auto lending to people with excellent credit. Now, they have formed FirstAgain.com, brought together another team of passionate, experienced people, and, together, they have created an even more revolutionary product for excellent credit customers - the AnythingLoan - a competitively priced, "unsecured" loan for virtually any of your personal financing needs. Finally, a loan without the hassle or need to pledge your house or vehicle, or the burden of high rates. Imagine financing your home improvement project without having to pledge your house, or purchasing a vehicle and having the title free and clear! Refinance your existing loans, finance your children's education or wedding. Simply consider the possibilities... And, do it all online. Virtually everything is done electronically (no paper), making this not only the most convenient loan you will ever receive but also the most environmentally friendly.