The future of brand building is community-led — fuelled by co-creation and incentivised by rewards. Carrot is building a lifestyle app for high intent shoppers who are rewarded for browsing, shopping and interacting with brands. These shoppers come to Carrot as the destination of choice for e-commerce transactions. Even if their brand discovery happens elsewhere, they ideally gravitate towards Carrot, because they are assured rewards for their actions. Carrot has built multiple intuitive modules that allow brands to interact with and reward consumers. These rewards are in the form of of Cashback, tokens, privileges & memberships. The consumer can then use these rewards in 3 distinct ways - Shopping, Experiences & Games. Each module is branded and the rewards are from the brand itself. Every time a consumer uses Carrot to shop or even engage with a brand, their actions are rewarded. These rewards are based on the evolution of the consumer journey…The rewards unlock in the form of tiers & at the highest tier, the consumer is accorded the SuperFan status.