VR46 Racing started from an idea of Valentino Rossi. It represents his vision that quality comes from passion, authenticity, fun, and professionalism. The Valentino Rossi merchandising line was inspired by those concepts, and it was developed with special attention on constantly improving creativity, production, and distribution. Over the years, this philosophy and way of working have opened doors to many new opportunities, and today VR46 Racing is a standard-setter in the world of MotoGP merchandising.