We become a brand the instant that we generate a reaction in others, intentionally or not. At MAR we understand the need of building a Personal Brand not only strategically but intentionally too. Taking control of how others perceive us and how we position ourselves, not only in the professional market, becomes a must when we understand that it will open doors and increase our opportunities to reach our goals, scale our business and differentiate from the rest. There are two ways to build a brand: from the outside in, or from the inside out, and at MAR we know that a strong brand starts by knowing what is inside, at the core. We start by discovering the why, the who, and the what, and then defining the how and the where. We are in a new era of communications, we have all the platforms and tools to bost of our blueprint, but we need to take responsibility for the career and life we want to build. Establishing as a thought leader is not anymore exclusive to CEOs and a Marketing & Communications department task. By understanding our unique set of talents, experiences, and knowledge we can define a unique value proposition to skyrocket our career and build the credibility and trust that we need to become a referent and expert in our industry. Maria A. Ramirez is known for her ability to understand and translate the essence of a brand, and its unique value proposition into an eloquent, creative, positive, and effective strategy to connect with customers and convert them into consistent buyers and loyal ambassadors. Now is the best time ever to build a brand that connects and converts.