Fralia Co. and Associates is an electronic manufacturer’s representative company focused on providing “Best in Class” technical sales and applications support in the Southwest territory of Texas, Oklahoma, Louisiana and Arkansas. True to our beginning in 1959, Fralia Co. continues to represent manufacturers of electronic components and system solutions targeted at the industrial, military, telecom, geophysical, Point of Sale, and computer industries. Our principals are seldom the low price leaders, but we have been able to leverage the strength of our technical sales skills, customer relationships and the value and quality represented by our principals to successfully increase business. Our success over the last 58 years can be largely attributed to our greatest asset, our people.