ALPHX is a brand that connects consumers with product, personalized experience and shared values in a holistic manner that legacy brands have ignored. A brand for men who are self-confident without being self- absorbed. For men who have a holistic view of fitness and take care of themselves: body, mind and soul. A brand for men who feel a responsibility towards other people, social justice and the well being of our planet. ALPHX is a brand for men who count age in life experience not years; who are in the process of becoming the best version of themselves and seek self-improvement every day. We are a brand for guys who want to feel good about what they are wearing. For us that means creating great looking product that is comfortable, well-fitting and “gimmick free.” It also means a commitment to transparency so consumers can feel good about purchasing a brand that is ethically sourced, sustainably conscious and committed to social justice. Fit Better Feel Better Be Better Be ALPHX