OUR PURPOSE Help people and animals alike feel their best. OUR VISION Extend our positive impact to reach as many people as possible around the world. OUR VALUES Do the right thing. Support and respect each other. Recognize and celebrate success as a family. Do good in our community. Take pride in providing high-quality products. OUR BRAND PROMISE Our high-quality health & performance products deliver a sensation of relief, excitement and joy to animals and their owners. OUR ATTRIBUTES We are…. TRUSTWORTHY– we do not bend the truth to serve personal gains. CARING – we are happiest when we help you make your animal feel better. FRIENDLY – we simply are nice people! PASSIONATE – we deeply believe in what we do and are truly excited to be able to provide real relief to animals.