Theory+Practice offers a range of services to help you stay ahead of an ever-changing market, including data analysis and strategies, automated and integrated AI, and behavioral economics. Data Strategy & Real-Time Analytics Unlock the power of data and deliver direct business benefits, without a huge investment. View your data clearly, in real-time, empowering you to make the right decisions at the right moment. Automated & 
Integrated AI Harness the full power of integrated AI within a live system with data feedback loops, designed with business use-cases and bottom-line in mind. Behavioral Economics Move towards hyper-personalization by building algorithms which have individuals’ incentives and drivers at their core. Our Process and Tools We employ a uniquely collaborative, and results-driven process that starts with identifying your business goals. Using PhD-driven expertise and the most advanced tools available, we uncover your opportunities and create the big data solutions to capitalize on them. This is our methodology for your success.