five:am organics was founded in 2010 when founder David Prior thought it was time to launch products that embodied all he found to be crucial to live a healthy and active lifestyle. Our mantra is pretty simple and takes only two steps… Wake up, be am:azing! It’s all about embracing the here and now and becoming the best you, as soon as you wake up. And of course, it all starts with a healthy organic breakfast! As a surfer and long time Yogi, Dave has always appreciated the health benefits of consuming yoghurt and granola as part of an active lifestyle balance. Being a successful entrepreneur with a background in the packaging industry, he also knows a thing or two about sustainability. The entire concept behind five:am is one of 'conscious deliciousness;' that means that we are conscious of hand-picking the finest, organic and all natural ingredients for all of our recipes. We produce our superior tasting organic food with a clear conscience - knowing that not only is the product good for you but that every aspect of five:am's production preserves the environment. We are proud to support not only sustainable and organic farming practices, but also our neighbouring farmers by sourcing our milk from local organic cows. Our milk is supplied to us from the Organic Dairy Farmers Cooperative in Gippsland in Victoria. We're the fastest growing organic brand in Australia and with every serving of our organic food we aim to bring to you all of what we believe in, our five:am philosophy, that has been bottled up to allow you a 5AM moment of your own - no matter what time of the day or night, or whatever great flavour.