Activating people through gaming in the transition to a sustainable society, that is what The 2B Collective does. It is an online tool and method that makes learning and experimenting fun, easy and engaging for large groups. The online gamified learning platform enables participants to gain knowledge about a sustainable society and economy, place and time independent, in 6 weeks, 30 minutes per week, and also to apply this directly at home, in the immediate environment, in their job and for the benefit of the development of the organization. Although many people are concerned about climate change, real change is not happening. And at the same time, people are the greatest force for change. Because everyone can use their intellect and come up with solutions as to how we can do things smarter. Our ambition is huge. To make a real impact and accelerate the transition to a more sustainable society, we need to reach large groups of people. By 2030, we want to have inspired and activated 2 billion people. A quarter of the world's population. That's when we can really make a difference. #powerofthecrowd #changetheworldplaying #datadrivenplatform