In the Autumn of 2020, friends Myles Grennan and Halle Faraj set about creating a food and lifestyle brand. After extensive research, customer-focused events and speaking directly to some leading retailers, our product ambitions were qualified with very positive feedback. Our spice blends are free of nasties and curated with alchemy and a multipurpose focus. Full of incredible flavours designed to elevate your recipes for cooking, baking and cocktail making. We produce a range of handcrafted authentically inspired blends from around the globe, all made with 100% natural ingredients built on heritage. Our carefully curated blends are milled and manufactured in small batches. You don't have to be the most skilled person in the kitchen but our fantastic products and easy and exciting recipes will help you nurture your skillset. With flavours like black lime, saffron, cardamom and fenugreek leaves we hope to introduce you to a kaleidoscope of flavours you may not have experienced before. We sell online D2C and B2B. We currently have 12 blends with multipurpose use, that have an origin that stretches across the Middle Eastern Region, to East Africa and into Europe. We are proud to be working closely with our partners to make sure you have the best ingredients possible in the best packaging. As a Food and Lifestyle startup brand, we have many ambitions. Already, we have been nominated and awarded by the UK and Ireland Quality Food Awards 2021. We are open to exploring all possibilities and collaborations. Please don't hesitate to make contact.