Heed Media creates pop-culture driven content to a multi-ethnic demographic distributed via various media channels (Web, Mobile, Print & Live Events). We lead with a digital focus and as a caveat will bridge into data collection and mining via our Heed app concept. The company has already experienced success nationally with its print publication during a 1-year beta Barnes & Noble newsstand run. We fulfill a niche’ in the urban marketplace; a morally cognizant media entity that targets multi-ethnic urbanites. Heed highlights topics, venues and personalities rarely covered in most mainstream media. The mag has a clean-edged hip twist that lends inspirational perspectives on current events in pop culture.