Flower Direct offers a unique concept for the cut flower market in Europe. Freshness, efficiency and trace ability of the products are guaranteed as they are sold straight from the cut flower nurseries. Flower Direct brings together supply of growers and demand of supermarkets. Good communication between suppliers and clients is the basis for good co-operation. Flower Direct offers a complete range of flower products for supermarket chains. Initially they offered tulips only, but from 1997 onwards the assortment has been extended with products such as roses, lilies and chrysanthemums and seasonal products such as peonies and gladiolus.