INFINIT was started in 2003, by a group of IRONMAN triathletes, with one goal — To create a better way to fuel athletic performance. INFINIT Nutrition is a Cincinnati-based, natural nutrition company that specializes in producing customizable nutrition-solutions that naturally maximize the performance of athletes through real ingredients and evidence-based science. Developed with the patented Osmo-FIT™ system, INFINIT formulas are designed to be all-in-one, isotonic and easy to digest, while still tasting good even in the most grueling conditions. We are committed to developing hydration and recovery drink mixes made with only the highest quality premium ingredients, free from artificial colors, sweeteners, and preservatives. INFINIT Nutrition is a privately held company that believes in innovation, sustainability, and strong relationships with our employees, vendors, consumers, and the planet.