We make your advertising creative more effective It’s as simple as that. There are a lot of ways to find out WHAT happened in an advertising campaign but that’s almost always looking back. Let us help you with the WHY and take control of your advertising success for the future. DAIVID has 3 products: Brand Strategy: Informs brand strategy by analysing competitor performance, category content, emotional white space and brand consistency. Evaluate: A world-class video testing tool which unpacks attention captured, emotions evoked and video metrics generated by creative. Audience: Informs media strategy by understanding which videos to support and identifying the ideal target audience.