It was an unusual route which led to the establishment of Moro: two cooks, Sam and Sam Clark, shared a desire to discover the abundant flavours of the Southern Mediterranean. They married, bought a camper van and set off on a journey through Spain, Morocco and the Sahara, learning, observing and tasting along the way. Moro opened in spring 1997, and quickly established itself as an important part of the close-knit culinary community of Exmouth Market. Time Out named it 1997’s best new restaurant and in 1998 it won the BBC Good Food Best Restaurant Award. In 2010 the Sams opened Morito, the popular tapas bar right next door to Moro and then added to the Morito family with Morito Hackney Road in 2016. In 2016, Sam and Sam won Outstanding Contribution to the Industry in the London Restaurant Festival Awards.