Blix was founded in 2013 and has since become a global leader in retail location analytics that drives real bottom-line results for clients. We know that the last thing the world needs is yet another dashboard. Rather, companies need accurate insights that enable agile decision making and have a measurable impact on profit. As such, we have a clear goal: to be the world’s best ROI-driven retail analytics company. Our Blix Traffic product is the new benchmark for retail analytics that measures customer experience and movement in retail stores. We combine our data with that of the client to ensure the insights we provide are tangible for every level of an organisation—from a store salesperson to the CEO in head office. Our reporting is tailored to business, so clients can make decisions quickly and with maximum impact on their bottom line. We work with global brands in the retail, automotive, transportation, property, tourism and hospitality industries from our head office in Melbourne, Australia.