Strategic Dynamics Inc. helps organizations accelerate revenue generation. The firm has several core competencies: market research and analysis; development and execution of marketing, sales and distribution plans; sales process mapping; and improving sales force effectiveness. The firm also owns and operates a clinical test lab in Cleveland, OH that performs bench test evaluations of medical equipment and clinical testing of medical products under an IRB for medical companies. Strategic Dynamics routinely publishes papers or is quoted in different medical publications such as HME News, HME Today, Respiratory Care and HomeCare. Mr. Williams is a Registered Respiratory Therapist with over thirty years experience in the Respiratory Care arena. The Miller Heiman programs, services and tools provide the foundation for the work they perform in improving the effectiveness of sales organizations. Tom is a certified facilitator in all of the Miller Heiman methodologies and he routinely sells their services, conducts program facilitation and provides consulting around their various sales methodologies. The company has just launched a workshop series entitled “Selling Within Hospitals: Business AcumenTM. The program is available with and without a sales simulation. Strategic Dynamics is also an Authorized Partner for Everything DiSC®, A Wiley Brand. EVERYTHING DiSC® is the most trusted behavioral profiling instrument in the industry used by millions of training and coaching professionals across the globe. The tool identifies behavioral style by measuring the attributes, preferences and aspects of the respondent’s personality. EVERYTHING DiSC® is used to build stronger relationships, improve communication and ultimately to increase the performance of individuals, teams, and organizations. Published a book, Selling to Hospitals & Healthcare Organizations: A Glossary of Business Acumen & Personnel. This book will help you learn the healthcare language.