Lawless Lures was created by brothers Kevin & Sean Rice out of a frustration with the lack of innovation in the fishing lure market. Their first product, the Lawless Recoil bait is a patented new lure that is revolutionizing the industry. Proudly American made, Lawless’ products are designed and built in a formerly shuttered manufacturing plant in Grenada, MS that the company took over and revitalized, bringing much needed jobs to the area. Lawless Lures: Innovative, American, Lawless.