Consumer shopping habits are changing and as a consequence retailers are changing their focus to meet the needs of the customers. Gen Z is steadily gaining buying power and they expect more from the companies they purchase from in terms of sustainability and ethical production. Source Right is a project by Elixir labs that provides buyers with a catalogue of companies that make ethically sourced products to improve their buying experience. Our goal is to inspire more companies to make ethically sourced products to be able to meet the needs of their target clients and to offer each buyer more information during their purchasing process.