Delta CX is a refreshing approach bringing CX and UX together in task and in name with the key goal of improving the products, services, and experiences that we offer our potential and current customers. CX is storytelling. Every moment, interaction, pixel, millimeter, object, and location we deliberately design and create is part of our company’s story. There is no substitution for truly focusing on the real needs of real customers, researching to have as much knowledge and data as possible, hiring amazing workers who specialize in CX, and investing time, money, and resources into more accurately and efficiently building what makes customers loyal. Low CX and UX maturity create poor customer satisfaction, poor product, toxic workplace cultures, and badly defined jobs that make workers feel set up to fail. The desperation to explain and evangelize UX has led to watered-down approaches and team exercises that minimize UX specialists and experts, relegating them to workshop facilitators who lack autonomy. Rather than following trends, Delta CX presents a time-tested, thorough model that helps you establish values, vision, strategies, and goals. Adopting Delta CX means we all finally speak the same language, from tasks and deliverables to job titles and required skills to where we fit into organizations.