“You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.” Jeroen De Flander This is one of the best quotes about strategy. Understanding where you are going with your business strategies and supporting them with your marketing strategies is the key to consistent growth. Creating sales and marketing strategies is a lot like planning a road trip or making a recipe. You have a clear goal to focus on and the resources to get you there. If something goes astray in the middle, you adjust the route or ingredients. In the end, good strategy will get you to your goals. “The best marketing strategy ever: Care.” Gary Vaynerchuck Are you ready for a new approach to marketing? Contact me at lisa@rebelgirlmarketing.com or 414.807.4281