Healthcare Transformations is a healthcare strategic advisory & research firm. Healthcare Transformations works with healthcare firms to hone their strategies, find market "sweet spots," make investment decisions, create thought-leadership capital, and articulate their value proposition. We apply deep healthcare domain knowledge to everything we do. Healthcare Transformations' services are distinguished by its ability to objectively validate business recommendations by rapidly accessing market feedback from the potential buyers of the healthcare solution/service. Using Healthcare Transformations' comprehensive and fully attributed research panels (e.g., payers, hospitals, hospital systems, physicians, employer benefit groups, TPAs, GPOs, PBMs and consumers), we successfully reach senior executives to pinpoint trends, opinions and preferences from the decision-makers who dictate future budgetary spending. Healthcare Transformations has proven in-house primary research technology to support every type of online research program: surveys, focus groups, win/loss studies, and customer satisfaction studies. We interpret market research data in the full context of healthcare market trends, regulatory requirements, reform, competitive landscape and the technology. Healthcare Transformations uses research as a tool to distill recommended strategic actions and next steps for implementing a successful initiative.