Welcome to Holler. Holler is a fresh, intoxicating and inclusive new digital platform aiming to help a passionate global community of Country, Americana and Roots (CA&R) lovers discover mind-blowing artists, heart-rending stories and incredible songs. As a new voice that is unencumbered by traditional clichés, we want to be bold, relevant and socially engaged. We create honest and thought-provoking content which is accessible, intelligent, passionate, inspirational and entertaining. Our highly experienced editorial team promote the best voices of CA&R journalism. Our contributors have written for Pitchfork, Billboard, NPR, American Songwriter, Rolling Stone Country, CMT, The Grammy Awards, Vanity Fair, Apple Music and Tidal. A clear and distinct visual identity cuts through the noise and is appealing, engaging, and accessible to everyone. Country, Americana & Roots music has a rich history and multi-generational-spanning influences. The ‘family tree’ of CA&R has many branches, each with its own sub-genres and dedicated fanbases. Although some of the the world’s best-selling artists and music exists within these genres, there is next to nothing in terms of sophisticated journalism covering theses genres – but there is a dedicated audience asking for it.