Experience 4, spin-off of the Research Center HOLO3 is all about dynamic content and data feedback from the operator engagement. Imagine a VR showroom, or a VR- shop that adapts to the client, when opening, and all along the experience. Imagine VR experiences that adapts to the operator pleasure, satisfaction or stress ... Consider the new set of customers data that the immersive customer engagement can provide you to implement satisfaction, enhance conversion, lead a better training, or enjoy cognitive impacts...