SimpleUsability is part of CDS (www.cds.co.uk) and works with major brands and organisations, helping them understand the people who use their products and services through market research and usability. We then help evolve how your products and services might be made easier to use for existing customers and new customers alike. We use specialist technologies to capture conscious and subconscious behaviours of people interacting with printed material, web, video, packaging and in-store fixtures. Presenting back actionable findings to be used to build a more successful offering, increasing engagement, curtailing drop out, and ensuring ROI. We are passionate about what we do and about making a positive difference to our customer's businesses, don't trust your usability and research needs to anyone else until you've spoken to SimpleUsability. SimpleUsability was acquired by CDS (CDS UK) in October 2020.