IMI is the leader in Content Marketing. Our B2B marketing technology platform, EM360 Access, unifies content creation and lead generation through analysis, tech news and up-to-date info, with comprehensive attribution metrics to show real return on investment. With IMI, B2B marketers can easily gain insights into their target accounts to personalise their message, optimise their programs and inform their sales and marketing strategy. We create great quality content for your target audience, generating strong and reliable leads via smart data targeting.