The Financial Brand is a digital banking publication, zeroed in on strategic marketing issues in the retail banking sector: banking innovation, banking technology, BNPL, data analytics, customer experience, artificial intelligence and much more. It is a comprehensive resource for C-level bankers looking for the latest ideas, insights and information about how financial institutions build and grow their brands. The Financial Brand also hosts the Financial Brand Forum, the world’s most elite conference on marketing, CX, data analytics and digital transformation in banking. The event is built exclusively for senior-level executives working in the financial industry, with a specific emphasis on those in marketing roles at retail banks and credit unions based in North America.