We're A Decision Science Studio. Because... Marketing these days is crazy. Impatient, skeptical customers combined with commoditized services and products, make marketing super tough. And it's practically impossible to keep up with the latest strategies and tactics. It's exhausting.... So we help marketers in companies and agencies brilliantly brew the perfect marketing material using the latest psychology, design and technology techniques. This gives marketers in companies as well as marketers in medium to smaller sized agencies - insight and counsel that typically only big agencies can afford. Like many agencies, we optimize your marketing efforts. But unlike most, we start by optimizing for emotion. Because research has shown that emotions lead to action - even for B2B customers. So we science the magic of emotions. We help marketers meaningfully apply emotions to their marketing, even B2B - because very often marketers know how important emotions are, but don't want to jeopardize their professional reputation by guessing at how to implement emotions in their marketing. We help you understand the latest cognitive psychology and neuroscience findings on emotions, and how they can be applied to marketing. 1) We start with our "Mind Reading" process to determine the emotions and motivations underlying your customer's behavior. Then build in-depth, insight-filled persona(s) and journey map(s) which will serve as the foundation of your buyer-centric sales and marketing initiatives 2) Develop a brand personality 3) Create emotionally smart websites (that are optimized for search, mobile and emotions), videos and email campaigns 4) Then we track and tweak - automating much along the way 5) And as part of the process, we also offer workshops (even on behalf of agencies). We're located just outside Cleveland Ohio. And are available to meet up and work anywhere in Canada or USA.