Fruitability Ltd is a management consulting company specializing in fresh produce, horticulture and plant propagation sectors. We offer personalized services on strategy, management processes, partnerships development and variety licensing matching our clients' needs with the market opportunities. We also offer eConsultancy services particularly useful at creating value for our clients during Covid19 pandemic. Our vision is to link fruit variety breeders, growers and propagators by developing networks in new berry growing regions. Through our activities we proactively rise awareness about plant breeders' rights in emerging economies where plant variety protection systems are not fully developed yet.